Blog 2 (ENT 650)
The Ultimate Guide to a Powerful & Profitable Crowdfunding Campaign” by Ariel Hyatt.
I like that at the beginning of the book I had the impression that the author really admired Oprah Winfrey and had an amazing experience from participating on The Oprah Winfrey Show. Honestly I thought that the author was really cheesy saying that Oprah’s show changed her life and I just really found it odd until she told the rest of her story. I was totally surprised by my assumptions of this story being inaccurate. The terrible reality is that it was a horrible experience for Ariel and her mother. The interview she accepted to do on Oprah’s show was supposed to be about entrepreneurship, not her personal relationships with her mom getting twisted and burned on national television.
She says it took years to recover from the negative publicity of that interview. Something else that Ariel learned too was that she, and all of us, do not need Oprah, or any of those big names to promote and sponsor ourselves. Also, we risk the possibility of subjecting ourselves to anything beyond our control in those types of situations. This leads to the subject of crowdfunding, which is what Ariel advocates in this book.
What is crowdfunding? For one, some would say it is not easy but it is still attainable and worth the work. In a nutshell, crowdfunding is when you have a really great, responsive crowd. Somebody believes in you and is willing to give you money. This is a personal unique journey for everyone in their lives. It means a lot to someone when a person believes in their dreams and gives support and money donations to help them.
Crowdsourcers (That’s us!) need to stir up interest, passion, and desire in potential buyers before that product or project even exists. Buyers might feel used if we wait until we need something from them before showing interest in their lives. Follow them as much or even more, as they follow you. When it is time to ask for help, basically it is asking people to buy into our dream. Be able to finally say in front of them, “I need your help to make my dream come true.”
Part one Crowdstart: The Basics:
Every Crowdstart begins with these 3 things:
1) An entrepreneur/creator.
2) An idea that he/she is passionate about.
3) A crowd. Without this essential element, your crowds will ultimately vanish.
Know The 3 C’s: